From Olympic Gold to a Fitness Sport on Track for $270 Million

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0:00HYROX - a standardized indoor fitness race built for the millions of people

0:04who train in gyms but did not have a sport of their own.

0:07I personally risked everything to make HYROX happen for me.

0:12I borrowed more money than I ever knew exists from family, friends, banks.

0:19For whatever reason, I went all in literally and I didn't have a plan B.

0:23The format is simple and unforgiving. The same race, the same order anywhere in the world.

0:28In 2026, we've currently sold 1 million tickets with roughly another 500/600,000

0:34to be sold till the end of the year and we're operating in 34 countries.

0:38The first HYROX event in Hamburg was closer to a proof of concept than a polished global launch.

0:44I was actually MCing that event because of course everybody was doing everything.

0:48I remember that I never from that moment on really doubted that this is going to work.

0:54I was totally sold and bought into the product. Also, that lit the fire, I guess,

0:59to get up in the morning and pursue this dream of making it a big sport.