How Rolls-Royce customizes cars for its ultrawealthy clients. #luxurycar #RollsRoyce #soexpensive

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0:02An entry-level Rolls-Royce begins at

0:04around $370,000, [music]

0:06but with so many options to personalize,

0:09the price can skyrocket from there. Some

0:11collectors don't even keep track of how

0:13much they spend.

0:14>> Yeah, I don't I don't even know. Oh, we

0:16don't care.

0:18As of right now, we have three, you

0:21know, and my husband's [music] like,

0:22"No, no more."

0:23>> The automaker's $30 million drop tail

0:26and $28 million boat tail are reportedly

0:29the most expensive cars ever

0:31commissioned. [music]

0:32In some cases, the work doesn't stop

0:33there. Buyers will spend more taking

0:36their Rolls-Royces to outside companies

0:37[music] for even more customizations.

0:40>> When I got the Spectre from Rolls-Royce,

0:42it was $625,000,

0:44[music]

0:45and then the upgrade was about $700,000.

0:49So, it actually cost more for the

0:51upgrade than the original car.

0:53>> So, what exactly are Rolls-Royce

0:55customers paying for? And what makes

0:58buyers come back for more?

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