NRL and AFL Have Many Gambling and Alcohol Sponsors
Friday, 7 August 2026, 8:15 am
Friday, 7 August 2026, 9:15 am
AFL clubs show alcohol ads at stadiums and online.
In short:
All NRL and AFL clubs have alcohol sponsors this season.
Labor wants to limit gambling ads, but some say it's not enough.
What's next?
The media watchdog will decide on limiting alcohol ads on TV soon.
All NRL and AFL clubs have alcohol sponsors, and many have gambling sponsors.
The NRL and AFL make a lot of money from sports betting companies.
The deals are worth $50 million for the NRL and $30-40 million for the AFL.
Gambling helplines:
SportsBet sponsors both codes for about $10 million per year.
Alcohol and gambling ads are also in women's sports.
Labor's plan to limit gambling ads is not strong enough, some say.
The plan would limit ads on TV, radio, and at stadiums.
Some MPs want stronger reforms to stop gambling ads.
Alcohol ads can't be shown on TV before 8:30 pm, but there's an exception for sports.
The media watchdog is reviewing this rule.
Seven NRL clubs have gambling branding on their uniforms.
Four AFL clubs have digital gambling ads, and four show betting ads at stadiums.
All AFL clubs advertise alcohol at stadiums and online.
Every NRL club promotes alcohol online.
There are many alcohol sponsorships in women's sports.
Some women's teams have gambling sponsors.
The number of alcohol and betting ads on TV is increasing.
The head of FARE says alcohol ads are everywhere in sports.
Some politicians want a full ban on gambling ads.
One senator says the government's plan is not good enough.
A player says gambling company employees offered him drugs.
Research shows that gambling and alcohol can lead to family violence.
We should do everything to stop this violence.
Alcohol ads during sports influence children's attitudes to drinking.
The alcohol industry uses sports to promote its products.
We need to reduce children's exposure to alcohol ads.
The NRL and AFL have been asked for comment.
See more ABC news.
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