Vietnam is actively blending digital technology with stronger intellectual‑property protection to revitalize its cultural heritage. This strategy is creating fresh career paths and income streams for young creators, businesses and audiences.

On January 7 2026, the Political Bureau issued Resolution No. 80‑NQ/TW, which names science, technology, innovation and digital transformation as the main drivers of cultural development in Vietnam. The resolution signals official support for tech‑led cultural projects.

At historic sites such as the Temple of Literature, Thang Long Imperial Citadel and Hue Imperial Citadel, 3D mapping, virtual reality and light‑art installations now offer visitors immersive experiences. These attractions generate both economic benefits and educational value.

Digital platforms have turned music TV programmes like “Anh trai vuot ngan chong gai” into live concerts, concert films and related merchandise. The expanded reach helps creators tap wider markets and earn additional revenue.

Lawyer Tran Thi Tam explains that cultural IPs can be commercially exploited across entertainment, cinema, consumer goods and tourism, and that technology expands their reach and competitiveness. She notes that such exploitation can open new income opportunities for creators.

The Vietnam Green Dragon Awards 2026 were launched to connect creators with businesses, technology and markets, honouring initiatives that renew heritage through creativity, technology, experience and impact. Together, these policies and programmes show how Vietnam’s tech‑IP push is turning cultural assets into real economic growth for the next generation.