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Why Overtourism Could Ruin Your Next Vacation | Suresh Subudhi | TED - Video học tiếng Anh
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Why Overtourism Could Ruin Your Next Vacation | Suresh Subudhi | TED
Why Overtourism Could Ruin Your Next Vacation | Suresh Subudhi | TED
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0:03
Last July I was in Rome.
0:07
I walked from my hotel to the Trevi Fountain
0:11
on the cobbled streets lined with beautiful cafes,
0:16
bustling with residents and travelers,
0:19
drinking their espressos and cheering and greeting each other.
0:24
Small souvenir shops selling beautiful replicas of the Colosseum,
0:29
the Sistine Chapel ceiling paintings.
0:32
What an atmosphere.
0:34
I soaked it all in,
0:37
reached the Trevi Fountain,
0:39
grabbed my favorite pistachio gelato
0:43
and looked at the marvelous views.
0:46
A perfect Roman holiday.
0:49
Suddenly my alarm rang
0:52
and I woke up from my dream.
0:56
I was in Rome.
0:58
I did walk from my hotel to the Trevi Fountain.
1:03
But I felt rushed.
1:07
The cafes were crowded.
1:10
People had to even queue outside.
1:13
The shopkeepers had no time to entertain visitors.
1:16
I reached the Trevi Fountain
1:19
and forgot [to] grab my favorite pistachio gelato
1:23
or find a bench to sit.
1:26
I couldn't get to the steps.
1:28
Thousands and thousands of people all around.
1:33
Have you felt the same way?
1:36
When you reach your dream destination,
1:39
you feel as if it has been overrun.
1:42
You feel as if it has become a selfie queue.
1:45
I had the same feeling.
1:48
And this is not an isolated incident.
1:51
I had the same exact experience in Tokyo
1:54
when I went there during the cherry blossom season.
1:58
Tourists crowd every park in the city
2:03
to get a glimpse of the famous sakura.
2:07
I asked a resident: “How does [you] feel seeing so many tourists all around?”
2:13
He told me that he doesn't bring his family anymore
2:17
for a picnic under the sakura.
2:20
That response broke my heart.
2:23
We are loving our favorite destinations to death.
2:29
We are overrunning them.
2:32
And residents are pushing back
2:34
because it's impacting their livability.
2:37
Their cost of living is increasing, congestion on the road,
2:41
rental prices, food prices.
2:44
They are pushing back.
2:45
And they're pushing back like in Barcelona,
2:48
with the graffiti asking tourists to go home.
2:52
In Barcelona, in Italy, in Portugal,
2:56
residents are pushing back.
2:59
I have been researching the travel industry
3:02
for [the] last 20 years
3:03
and my two research subjects, the residents and the travelers,
3:08
are on a collision course like never before.
3:12
We have a travel crisis.
3:15
The travel industry employs about 300 million people globally,
3:20
and it’s going to be a $15 trillion industry by 2040.
3:25
[It’s] too large, [with] too many
3:27
livelihoods at stake for us to ignore this crisis.
3:31
But let me pause and ask you a question.
3:34
Why do we travel?
3:36
We travel for joy.
3:39
Joy by experiencing the diversity this world has to offer.
3:44
Joy by experiencing different lives.
3:47
Joy through a shared connection.
3:50
My daughter, son and wife are here,
3:53
and I want them to experience the same joy I experienced in my Roman dream.
3:57
I want all of you to experience the same joy.
4:01
We need to bring joy back in travel.
4:06
But it's a complex problem.
4:08
We have millions of tourists getting inspired by social media
4:13
and planning their travel destinations, and planning their travel itineraries.
4:16
We have the travel industry, which is looking for short-term profits,
4:20
and we have cities who don't know how to manage the tourist inflow.
4:25
There is a path forward, though.
4:28
With the use of technology like AI and simple behavior changes,
4:33
we could bring joy back in travel.
4:37
Now imagine if we were to make the entire travel industry's objective,
4:43
the airlines, the hotel, the travel tour operators,
4:45
to bring joy to both residents as well as the travelers.
4:51
And they have everything at their disposal,
4:53
from technology to people to skilling.
4:56
They will rise to the occasion.
4:58
They will do three things:
5:00
one, help manage crowd,
5:03
help discover authentic experiences
5:05
and help drive a really, really respectful connection
5:09
between the resident and the traveler.
5:12
On your last trip,
5:15
did you feel rushed?
5:17
Did you feel like you were going through a checklist,
5:20
moving from one place to another place?
5:22
Did it feel like a chore or did you feel joy?
5:27
We all are super busy
5:30
and we all land to the same destinations
5:32
during the same peak season times
5:36
without realizing quieter seasons,
5:38
quieter times, or hidden paths.
5:41
What if technology could help us figure that out?
5:45
FeelFlorence is an app by the city of Florence,
5:48
which helps do exactly this for the travelers.
5:53
It uses the data from sensors, from cameras,
5:58
to understand crowded locations,
6:00
and recommends personalized travel itineraries for tourists.
6:05
It sends user alerts to avoid crowded locations.
6:08
When this happens,
6:10
it balances the load,
6:13
and it is beneficial for both the tourists,
6:16
as well as the residents.
6:19
Cities are going down that path.
6:20
Amsterdam.
6:21
And even religious cities like Mecca or Varanasi
6:24
are increasingly using technology to manage crowd.
6:29
What was your last unforgettable trip?
6:34
Was it the famous landmark, [the] Instagrammable picture,
6:39
or was it a shared smile with someone?
6:43
Or was it a story that somebody told you,
6:45
of course, in the backdrop
6:46
of beautiful nature or a beautiful surrounding.
6:50
I asked the same question to my friend.
6:54
She said, "If I ignore my bachelorette party outside,
6:59
my last unforgettable trip was in Vietnam.
7:04
A fisherman took me on a boat ride,
7:08
told me stories about Vietnam,
7:10
told me stories about the life he has lived there.
7:13
And I cannot forget that."
7:16
What a beautiful connection.
7:18
For me,
7:20
it was my experience in Istanbul, in Turkey,
7:24
where a cheerful cafe owner took interest in me
7:28
and told me the history of Turkish tea,
7:31
how to make it and how to drink it.
7:33
Whenever I think about Turkey or Istanbul, my heart fills with joy.
7:39
This is what we crave. This is what we seek.
7:44
I'm sure some of you have been stranded at airports
7:46
because of airline disruptions.
7:49
The airline has two options:
7:50
one to check you into [a] hotel overlooking the terminal,
7:54
or maybe organize a Turkish tea-making workshop.
7:58
Maybe some of us will like it, and if we like it,
8:01
we will become a loyal customer of the airline.
8:05
Same is the case with hotels.
8:07
If hotels can use technology to give custom concierges,
8:11
which speaks in your language, curates local suggestions,
8:15
helps you discover hidden gems,
8:18
and walks along with you,
8:20
you will become a loyal customer of the hotel.
8:25
Imagine the possibilities
8:29
of uncovering authentic experiences that give us true joy.
8:36
Many residents in the destinations we love
8:40
don’t see the direct benefits of a traveler.
8:44
They only see the negative side.
8:46
I know we are contributing to the local economy through our money.
8:52
But that may not be enough.
8:54
And even if we want to contribute through our time,
8:59
we don't know how to do it.
9:02
Residents feel like how I used to feel as a child
9:05
when unexpected guests arrived in my house,
9:08
especially if they didn't carry any special gifts for me.
9:12
I barely uttered a smile
9:14
and I wished that they [would] leave as soon as possible.
9:18
I'm sure many of you, if you could find a way
9:22
to contribute through your time, you would.
9:25
Again things are changing on this front.
9:27
Golden Volunteer is an example of a platform
9:30
which connects volunteers with organizations and projects
9:33
looking for volunteers.
9:35
It, in fact, goes to the extent of doing a volunteer background check.
9:39
If we can unleash a “gratitude marketplace” at scale,
9:45
we will create a deep connection between the traveler and the resident.
9:50
Copenhagen is going on that path with CopenPay.
9:53
You get points.
9:55
If you do gardening, you get points. If you do cycling,
9:58
you can use those points for redeeming [at] attractions.
10:03
If you had the opportunity to contribute with your time,
10:08
what would you do?
10:09
Some of you are animal lovers.
10:12
You may want to be part of the elephant rescue centers in Thailand,
10:16
or want to be part of sea turtle rescue centers in India.
10:21
If you're an environment or nature lover,
10:24
you may want to be part of coral reef preservation
10:26
in the Great Barrier or in Maldives.
10:29
And if you are a history lover like me,
10:33
you may be wanting to be a part of restoration
10:37
of an 800-year-old temple like this.
10:40
In fact, I will seek such an opportunity and bake it in my itinerary
10:44
because I will love to be part of something like this.
10:47
The possibilities are infinite.
10:51
The travel industry is going to grow.
10:54
It's one industry that is probably encouraging tolerance
10:59
in this highly polarized world.
11:02
It's for us
11:06
to shape positively the destinations we love
11:10
and the people who call it their home.
11:15
I've talked about the tools at hand, and I've given you a few examples.
11:19
I want to leave with one question.
11:22
On your next trip, will you be a tourist or a joyful guest?
11:28
It's time we bring joy back in travel.
11:32
Thank you.
11:34
(Applause)
