The Hanwoo Gourmet Tour runs from Oct. 23 to Nov. 6 in Busan. It offers a $23 discount to the first 100 foreign diners at each participating restaurant, a total of 400 diners.

First, you must photograph your hanwoo beef dish and upload the picture to your personal Instagram account. This step is required before you can claim the discount.

Next, scan the QR code that is displayed in the restaurant. After scanning, submit the link to your Instagram post and show the confirmation screen to the staff to receive the $23 off.

The discount works at the Taste of Busan 2026 restaurants Yukhwamok, Sogonggan, Gwangalli Eonyang Bulgogi Busanjip and Gombo Sikdang. Information at these places is given in English, Chinese and Japanese to help foreign diners. The program is organized by the Busan metropolitan government and the Hanwoo board to promote consumption of Korean beef and is open to foreign nationals visiting or staying in Busan.