On November 11, many e‑commerce platforms and retailers in Vietnam offered discounts of up to 80%. The sale gives shoppers big savings, but it also raises questions about product quality.

During a livestream, content creator Diep Le drew around 40,000 concurrent viewers who wanted limited‑quantity discount codes. In that livestream an air purifier was cut by 41% to VND2.32 million and a smartphone dropped from VND27.18 million to VND18.34 million.

Physical stores such as Van Hanh Mall, Landmark, Vincom and the Rex Hotel also joined the event, offering discounts of 70‑80% on selected items. These November 11 promotions come before Black Friday on November 27 and the December 12 sale, adding more competition to the discount season.

Online shoppers still worry about product quality and after‑sales service, especially when buying expensive electronics. The key is to enjoy the low prices while checking that the items are reliable.