The Ho Chi Minh City People’s Committee approved the Say Hi 2027 New Year concert for December 26, 2026, to be held at three riverside locations. The event is a key opportunity to see how a large public concert can boost the city’s waterfront renewal and tourism.

The concert will feature 27 Vietnamese artists and a 10‑minute artistic fireworks display over the Saigon River. It follows the theme “Listening to the City Tell Its Story Through Art” and is divided into three chapters – Open City, Feel the City’s Rhythm, and Vibrant Fusion.

The Department of Culture and Sports is the focal agency that will guide, coordinate and ensure safety and regulatory compliance for the whole program. It will also work with other agencies to meet licensing and safety standards.

By staging the concert along the Saigon River, the city highlights its accelerated investment and redevelopment of the waterfront. Officials say the event helps create a cultural and tourism corridor that links new parks, green spaces and pedestrian bridges.

In short, the Say Hi 2027 concert is more than entertainment; it is a strategic tool to showcase Ho Chi Minh City’s evolving riverfront and attract visitors. The success of the show could reinforce the area’s reputation as a vibrant cultural destination.