Singapore Airlines is investing more than S$2 billion (US$1.6 billion) to upgrade its long‑haul business class seats and add larger double‑bed suites. The scale of the project makes the design debate especially important for the airline’s future.

The new seats use a grey colour scheme with bright yellow accents and were unveiled on Nov. 6. Since the launch, passengers and observers have expressed both enthusiasm and criticism.

Critics such as former cabin crew Darshen Kuna called the seats “dental chairs” and urged a colour change. Travel‑site founder Aaron Wong said he was still shaking his head at the colour scheme and questioned the use of plastic.

In contrast, singer‑songwriter Tay Kewei praised practical improvements such as sliding privacy doors and the added lumbar and leg support, describing the experience as “cocooned in luxury”. She also noted that the seats feel narrower than previous models despite a larger footwell.

CEO Goh Choon Phong said the airline might reconsider the colour scheme and will see what is feasible. The new cabin products will be rolled out from the second half of 2027 on retrofitted Airbus A350‑900 and new Boeing 777‑9 aircraft.

The $1.6 billion redesign shows how a major investment can generate both praise for functionality and criticism for aesthetics. How Singapore Airlines responds could shape the look of future airline cabins.