More than 3,000 digital creators have pledged to make almost 11,000 posts and videos that showcase Ho Chi Minh City’s culture, heritage and people. The city also launched a Cross‑Platform Media Alliance to link agencies, press, businesses and creators.

The pledged content is expected to generate over one billion views, according to the organisers of Digital Content Creators Week 2026. This massive reach aims to promote the city’s identity to both domestic and international audiences.

The Ho Chi Minh City Department of Culture and Sports announced the pilot launch of the Cross‑Platform Media Alliance. Deputy Director Nguyen Ngoc Hoi said the city’s concentration of news organisations, media agencies, technology firms and digital creators creates favourable conditions for a collaborative network.

The alliance will prioritise official information, accuracy and social responsibility while using technology, data and creative skills to advance community interests. Its five strategic priorities are: innovating policy communication; promoting cultural industries; spreading positive information; strengthening connectivity, data sharing and copyright protection; and building digital culture and trust. The initiative also encourages creators to highlight the city’s cultural heritage, tourist attractions, artistic traditions and local identity, stressing social responsibility and ethical AI use.

Through this coordinated effort, Ho Chi Minh City hopes to shape a strong online cultural brand and develop a healthy, professional digital media environment. The pledge and alliance together illustrate how thousands of creators can work together to reach billions of viewers and support the city’s cultural development.