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تدريب الاستماع/Video/Business Insider/Inside the #factory making premium #selvedge #denim. #madeinamerica

Inside the #factory making premium #selvedge #denim. #madeinamerica

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0:00Coming up with new and unique fabrics is
0:02one of Mount Vernon's biggest bets as it
0:04tries to not just survive, but even grow
0:06the business.
0:08>> When I first came to work, we were the
0:10king of American denim. And every major
0:13retailer and discount store in the
0:15United States with our fabrics.
0:18Now, that's primarily out of Asia. So,
0:21what we had to do is focus on niche
0:23markets that required a higher degree of
0:26quality and technical [music] expertise.
0:29>> That includes specialized fabrics like
0:31flame-resistant denim.
0:33>> The type of FR treatment that we do here
0:36is actually a chemical reaction in the
0:39fiber that is not just a topical coating
0:42that will wash off.
0:44>> This type of denim is used by oilfield
0:46workers and electricians. And the mill
0:49can make a lot more money selling
0:50[music] it.
0:51>> The integrity and quality required in
0:54that area is something that people are
0:57willing to pay for. They really don't
0:59want to wear cheap fire-resistant
1:01clothing.
1:05>> The final test comes when lab workers
1:07expose the fabric to a flame.
1:09The regular denim sample burns right up.
1:12While the flame-resistant sample chars
1:15and the fire burns out.
1:17Along with going high-tech, the mill is
1:19racing to preserve low-tech relying on
1:22vintage machines and [music] techniques
1:23that give it a rare edge in a crowded
1:25market.
1:26This loom was cutting-edge technology
1:28when it was first invented in the
1:29mid-1900s.
1:32>> It was as big a revolution in our
1:34industry as the Model T was
1:36for automobiles. There's no question
1:38about it.
1:40>> Modern looms cut the crosswise threads
1:42[music] after each pass creating fringe
1:44at the edge.
1:46On these older looms, the crosswise
1:48thread is continuous.
1:50>> And you can see [music] it doesn't have
1:52the fringes out to it.
1:54>> This unique look is called selvage
1:55[music] denim.
1:57>> And if get a real large selvage
2:00piece of denim, it's
2:02price points are higher, the
2:04craftsmanship is there, and [music] it's
2:08you're buying a piece of history.
2:11>> Garment makers will sew that edge into
2:13the side seam of jeans, so that when
2:15cuffed, the selvage pokes out.
2:19This look has become a status symbol, a
2:21sign of luxury and craftsmanship.
2:23And people are willing to pay a pretty
2:25penny for it.
2:26>> That's actually a market now that some
2:29people are waiting 2 years just to get
2:32fabric.