Farmers who sold at a loss in May now make VND3,000-4,000 profit per kilogram.

Store prices have also gone up, with regular dragon fruit at VND25,000 and red ones at VND40,000.

Red dragon fruits are being sold in Ho Chi Minh City.

A trader said the harvest is 10% lower than last year due to heavy rain, but people still want to buy.

The head of the Dragon Fruit Association said many farmers stopped growing dragon fruit because prices were too low.

He said the bad weather reduced exports. Dragon fruit exports were $280 million in the first half of the year, 3% less than last year. The weather made exports go down.

Vietnam grows dragon fruit on 55,000 hectares and gets 1.4 million tons every year.