The plan was presented by Nguyen Ngoc Hoi, deputy director of the HCMC Department of Culture and Sports, during a seminar titled “Building digital trust – From commitment to action” on the afternoon of September 7.

The city’s 168 communes, wards and special zones will each host the three types of accounts, giving every neighbourhood a dedicated channel for information and interaction.

Hoi pointed to a ward leader in Hanoi who once livestreamed to answer residents’ questions, using that example as a model for how HCMC hopes its own accounts will work.

The city will also organise a week of activities for content creators, mainly online, to show that creators are not only artists or celebrities but also teachers, doctors and other people who share useful knowledge.

Hoi explained that parents have been forced to correct misleading posts on social media, from false statements about leaders to basic factual errors, and warned that unchecked misinformation could shape a generation with distorted views.

Officials have observed that negative or frustrating posts spread quickly, while positive stories receive little attention; they even recorded a case where one person created hundreds of fake accounts to circulate false information, with few corrections from the online community.

The authorities hope that local content creators will proactively share real‑life experiences, spread positive information and help build trust in the digital space.

Speaking at the closing session of the “KOLs on the journey to building digital trust” conference, Lt. Gen. Le Xuan Minh, director of the Department of Cybersecurity and High‑Tech Crime Prevention, said digital trust is the foundation of a trustworthy digital society and a responsibility of every individual.

Minh added that influencers do more than set trends; they can inspire, promote positive values and reach thousands or even millions of people, which brings a high level of responsibility.

By launching three KOL‑run accounts in each community, the city aims to curb misinformation, strengthen digital trust and use local voices to drive socio‑economic development and stronger resident engagement.