Kalshi Gets 3 Million New Users During World Cup

Kalshi got 3 million new users during the World Cup, which started on June 11 and ended on July 19.
The World Cup was a big event for Kalshi, with a record amount of money traded on the platform. Over $1.2 billion was traded to predict the winner.
Kalshi worked with famous soccer players like Luka Modrić and had a partnership with the Argentina team. The company also made a commercial with Timothée Chalamet.
Timothée Chalamet was in a Kalshi commercial that played often in the US.
Kalshi was not an official sponsor of the World Cup, but it worked with the official prediction market partner, ADI Predictstreet. Kalshi and ADI Predictstreet made ads together.
Some people are worried about prediction markets like Kalshi because they can be used for illegal activities. They also allow users to bet on things that could be bad for people.
Some states in the US are trying to stop sports trading on prediction markets. They think these platforms are doing illegal sports betting.
For now, prediction markets like Kalshi are still growing. They get more users during big events like the World Cup.
This story is about sports and the FIFA World Cup.