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Tourism Firms Adapt To Offer Higher-Value Services | Vietnam Today - Video học tiếng Anh

Tourism Firms Adapt To Offer Higher-Value Services | Vietnam Today

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0:00In the tourism scene, Vietnam welcomed

0:02more than 14 million international

0:04visitors in the first 7 months of the

0:06year, reaching nearly 56% of its 2026

0:10target. While strong visa policies,

0:13better connectivity, and improved

0:14services continue to boost arrivals,

0:17higher visitor numbers have yet to

0:20translate into greater economic value.

0:23As the industry shifts its focus from

0:25volume to value, tourism businesses are

0:28adapting to encourage visitors to stay

0:31longer and spend more.

0:36>> In addition to operating a fleet of more

0:38than 1,500 taxis, this company has

0:41recently introduced a new line of

0:43contract vehicles designed specifically

0:45for tourists.

0:46The investment reflects growing demand

0:48for more diverse transport options while

0:51taking advantage of Vietnam's

0:52increasingly modern road infrastructure.

0:57>> With our significant investment, we are

0:59confident that we can have diversified

1:01tourism products, enhance their value,

1:03and contribute to economic growth.

1:08>> Rather than focusing solely on visitor

1:10numbers, tourism businesses are placing

1:12greater emphasis on enhancing the travel

1:14experience. At this store, nearly every

1:17product on the shelves is certified

1:19under Vietnam's OCOP program. Carefully

1:22selected local specialties give visitors

1:24great confidence when shopping for

1:26souvenirs.

1:28>> Traveling is already enjoyable, but

1:30bringing home gifts make it even more

1:32meaningful. There's so many unique

1:34products here that I've never seen

1:36before, even vegetarian fish sauce.

1:39>> We focus on offering well-packaged,

1:41high-quality products that attract

1:43visitors. We also place great importance

1:46on customer care.

1:49>> In 2019, international visitors spent an

1:51average of around 1,000 US dollars per

1:54trip. By By

1:56the figure had risen to approximately

1:581,230

1:59US dollars, approaching the spending

2:01levels seen in Thailand and Malaysia.

2:06>> The goal is to turn similar products

2:08into distinctive experiences, while

2:10encouraging visitors to stay longer and

2:12spend more during their trips.

2:16>> Every journey is more than just a travel

2:18experience. It also creates value across

2:20the economy. Every additional purchase

2:23and every improvement in service quality

2:25helps generate [music] stronger momentum

2:27for sustainable economic growth.