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Haidilao Starts New Burger Brand and Expands Sushi Business

Haidilao Starts New Burger Brand and Expands Sushi Business

Haidilao Starts New Burger Brand and Expands Sushi Business
The prices are from 18.9 yuan to 41.9 yuan. They also have pizza, pasta, coffee, and ice cream.
Haidilao's sushi brand Nyoisushi opened two new stores in Wuhan after its first store in Hangzhou was successful.
Haidilao's profit went down 14% to 4.05 billion yuan in 2025, even though its revenue went up 1.1% to 43.23 billion yuan.
This is the logo of Haidilao, a hot pot restaurant chain, in Hangzhou, China, from 2020.
The company plans to grow its many brands, improve customer experience, and buy other businesses. It also has seafood and Chinese fast-food restaurants.
Haidilao tried to sell burgers before with Hiburger, but it closed after one year.
The new burger brand is starting at the same time as other US fast food chains are expanding in China.
Five Guys will open its first store in Beijing in August, after opening in Shanghai in 2021.
Wendy's and Texas Chicken are planning to enter the market, and Popeyes returned in April after leaving in 2003.