It is a 5 billion USD market with room to grow.

At a webinar, business leaders said the home market should be a key part of the wood industry.

Vietnam's wood sector is a big earner of foreign money. It exported 17.3 billion USD in wood products in 2025 to over 160 countries.

The home market is worth about 5 billion USD, with each person spending around 50 USD per year on wood products.

The green energy market and social housing will also help the wood industry grow.

The market needs better infrastructure to compete.

The main problem is not the market size, but the lack of good infrastructure.

There are no clear rules, and it's hard for consumers to find good products.

Experts want better rules and systems to make the market fair and transparent.

Business leaders say to succeed in the home market, companies need to build brands and improve customer service.

The home market is not just about making products, but also about design and services.

Experts agree that growing the home market is not just about spending more money, but about creating a fair and sustainable system.

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