Thai tourism dips overall, but Chinese visitors surge

Thailand recorded 20 million foreign tourists between January and June, a 3.08% decline from the same period last year, according to figures from the Ministry of Tourism and Sports.

Arrivals from Malaysia fell 11.87%, South Korea 24.78% and the United Kingdom 3.44%, The Nation Thailand reported.

China is a bright spot. The ministry revised its annual target to 5.1 million Chinese visitors, a 14% rise from the 2025 forecast, though still far below the nearly 11 million who came in 2019.

A kidnapping of a Chinese tourist last month has raised safety concerns among Chinese travelers.

From Sept. 15, Thailand will cut visa‑free stays to 30 days for tourists from dozens of countries, a change that will also affect Chinese visitors.

The contrast shows how a single source market can offset broader visitor declines, shaping Thailand’s tourism outlook despite overall drops and policy shifts.

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