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Singapore Beauty Chain to Refund $720,000 for High-Pressure Sales

Singapore Beauty Chain to Refund $720,000 for High-Pressure Sales

Singapore Beauty Chain to Refund $720,000 for High-Pressure Sales
The Competition and Consumer Commission of Singapore found that employees pressured customers into buying products they did not want.
Staff applied facial masks after treatments to keep customers in rooms while making sales pitches, making them feel trapped.
A woman gets a skincare treatment at a beauty salon.
Staff asked about credit cards to see how much customers could spend, not for promotions.
Employees checked elderly customers' retirement savings and helped them withdraw cash to buy beauty packages.
The practices started in 2023 and involved an area manager and employees, but not the company's directors.
DNA Brands fired or suspended the employees involved and removed their sales commissions.
All DNA Brands outlets will display a 14-day refund policy.
The Mineral Boutique in Singapore is operated by DNA Brands Co.
The Consumers Association of Singapore will manage the refund scheme with up to $1 million.
Consumers who bought products from Jan. 1, 2023, and felt pressured can apply for a refund.
The CCS chief executive said consumers should never feel trapped into spending money they did not intend to.
No one should feel their retirement savings are at risk at a beauty salon.
The CCS will prioritize cases involving broader consumer harm and businesses must know that exploiting consumers has consequences.