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聽力練習/Video/TED Talk/No more panicking when someone says, “Tell me about yourself”

No more panicking when someone says, “Tell me about yourself”

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0:00Here are five ways to introduce yourself
0:02perfectly in 20 words or less. I'm going
0:06to start with a straightforward about
0:08you introduction. The formula is I help
0:12my target audience achieve a benefit
0:14they desire. For example, I help worry
0:18job hunters confidently explain why
0:20they're the ideal candidate to hire.
0:24Now, here's a tip about your benefit. A
0:28benefit answers your listener's
0:30question, how will my life be different?
0:34For the second framework, let's go
0:37beyond offering a benefit. Let's promise
0:41a breakthrough.
0:43The formula is the same as the benefit
0:45one, but you're going to add the word
0:48without. I help my target audience
0:51achieve a benefit they desire without
0:55negative consequence. I help established
0:58brands in competitive markets rapidly
1:01reach new audiences without increasing
1:05marketing spend. The word without is so
1:09powerful because that's how you explain
1:11what makes you unique. You can use your
1:15passion, your mission, or your strength.
1:19I'm passionate about something I value
1:21to achieve something my target audience
1:24values.
1:26I'm passionate about helping people in
1:28need and creating opportunities that
1:31change lives.
1:34Next, instead of your passion, you can
1:36use your strength.
1:40I'm known for my strength to achieve
1:42something my target audience values.
1:46I'm known for my critical thinking and
1:49turning information into actionable
1:51insights.
1:53Last, you can use your mission.
1:59I'm on a mission, too, to achieve
2:01something my target audience values. I'm
2:05on a mission to bridge the healthc care
2:07divide and make a lasting difference for
2:10vulnerable communities.