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Vietnam Explained: Vietnamese beauty brands on the rise | Vietnam Today
Vietnam Explained: Vietnamese beauty brands on the rise | Vietnam Today
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For decades, global beauty brands
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dominated Vietnam's cosmetics market.
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But today, Vietnamese beauty brands are
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rewriting the story.
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From coffee and turmeric to rice and
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[music] green tea, local ingredients are
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meeting cutting-edge science to create
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products that are turning heads at home
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and around the world. So, what's behind
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their rapid rise? Can Vietnamese brands
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really compete with global giants?
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>> Today,
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>> [music]
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>> we have a simple challenge. Can we build
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a standard skin care routine using
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Vietnamese beauty products for under
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800,000 Vietnamese dong or $30? [music]
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Challenge accepted.
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>> Join us as we meet experts, hear from
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consumers, and discover [music] why
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Vietnamese beauty brands are on the
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rise.
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>> Fish sauce is so common in the
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Vietnamese kitchen.
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>> Yes.
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>> Is that used for any beauty product?
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>> Not yet.
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>> Not yet. You've got a new one then.
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>> Vietnam explained, only on Vietnam
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today.
