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From Olympic Gold to a Fitness Sport on Track for $270 Million - Video học tiếng Anh
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From Olympic Gold to a Fitness Sport on Track for $270 Million
From Olympic Gold to a Fitness Sport on Track for $270 Million
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0:00
HYROX - a standardized indoor fitness race built for the millions of people
0:04
who train in gyms but did not have a sport of their own.
0:07
I personally risked everything to make HYROX happen for me.
0:12
I borrowed more money than I ever knew exists from family, friends, banks.
0:19
For whatever reason, I went all in literally and I didn't have a plan B.
0:23
The format is simple and unforgiving. The same race, the same order anywhere in the world.
0:28
In 2026, we've currently sold 1 million tickets with roughly another 500/600,000
0:34
to be sold till the end of the year and we're operating in 34 countries.
0:38
The first HYROX event in Hamburg was closer to a proof of concept than a polished global launch.
0:44
I was actually MCing that event because of course everybody was doing everything.
0:48
I remember that I never from that moment on really doubted that this is going to work.
0:54
I was totally sold and bought into the product. Also, that lit the fire, I guess,
0:59
to get up in the morning and pursue this dream of making it a big sport.
