Traditional grocery stores in Vietnam are feeling the squeeze from larger chains and online platforms. Understanding how these small shops adapt can offer useful ideas for anyone interested in retail competition.

According to the National Statistics Office, Vietnam’s total retail sales of goods and consumer services reached an estimated 5.93 quadrillion VND (229 billion USD) in the first nine months of 2026, up 13.4% year‑on‑year but only 7.8% after price adjustment. Traditional grocery stores face mounting pressure from mini‑supermarket chains, convenience stores and e‑commerce, leading to falling customer numbers and price competition.

Owner Vuong Thi Mai reports customers have declined and some products sell at prices near or below purchase cost. Many stores still rely on experience rather than digital tools, causing slow‑moving inventory to tie up limited capital.

Adaptations include accepting phone orders, delivering goods, offering flexible payment, and using simple sales‑management software, QR‑code payments and messaging apps. Experts advise prioritising fast‑selling essentials, reducing slow‑moving stock, comparing suppliers, and carefully managing delivery and credit sales to control costs. These steps let owners keep cash flow healthy while meeting local demand.

The key to survival is simple: focus on fast‑selling essentials, use low‑cost digital tools, and keep delivery or credit sales under tight control. By doing so, small grocers can stay competitive even as modern retail expands.