The new plant will cost 218.6 billion won (US$163 million) and be built in Bac Ninh City. It should be finished by January 2029 and can hold up to eight production lines, becoming Samyang’s next overseas base after its China plant, which is scheduled to start operations in late 2026.

Samyang says the investment aims to meet rising global demand for instant noodles while reducing reliance on a single production region amid economic and geopolitical uncertainties. Diversifying locations helps the company stay resilient against market shocks.

Vietnam was selected because of competitive production costs for key ingredients such as wheat flour and palm oil, as well as favorable logistics, geographic location, and trade advantages. Samyang also noted that investment, operating and construction costs in Vietnam are more competitive than in the United States and Europe.

Vietnam is one of the world’s largest instant‑noodle markets. The World Instant Noodles Association reports Vietnamese consumers ate more than 8.23 billion servings in 2025 and the highest per‑capita rate of about 81 servings per person each year.