Stronger regional links, green transition, and digital transformation are needed for sustainable tourism growth.

Using regional strengths is key.

Pham Van Thuy, Deputy Director of VNAT, says the tourism sector needs to change its approach by focusing on the market and developing products that tourists need.

Tourism products should be based on culture and local strengths. Tours should be designed around tourists' needs.

The sector needs to improve destination management, coordination, promotion, and training. A national digital platform for tourism management is also necessary.

VNAT has set targets for 2026: 25 million international visitors, 150 million domestic tourists, and 1.12 quadrillion VND in revenue.

Achieving these targets requires participation from state agencies, VITA, local associations, and the business community.

VITA should promote its role in connecting regions and localities to develop inter-regional products.

Tourism associations should expand membership, contribute to policymaking, and develop products based on local strengths.

Regional links are tied to digital transformation and green transition.

Digital transformation and green tourism are crucial for Vietnam's tourism development. Businesses should apply digital technologies and reduce plastic waste.

Northern provinces have focused on promotion, marketing, and development connectivity. Many localities have expanded markets and developed regional products.

Tourism development should be linked with production and livelihoods in rural areas.

Three key goals are: engaging residents in green agriculture, promoting science and innovation, and tapping agricultural tourism potential.

Regional tourism connectivity faces challenges, including limited financial capacity and uneven digital transformation.

Small and medium-sized enterprises face difficulties in securing finance and investment for digital transformation. Tourism associations should strengthen joint promotion and develop inter-regional products.

VITA will continue to encourage businesses to participate in VITA GREEN and support localities in developing distinctive tourism products.