At Lightning Rock Winery in Summerland, owner Ron Kubek warned that the ban could eliminate roughly 500 cases of his wine each year – a loss he estimates at $120,000 to $150,000.

Painted Rock Estate Winery in Penticton echoed the concern, noting that losing access to the U.S. market would undermine brand‑building efforts, reduce exposure to key reviewers and influencers, and limit participation in international competitions.

Jeff Guignard, president and CEO of the Wine Growers of British Columbia, cautioned that the ban will hurt not only Canadian producers but also American importers, distributors, retailers and hospitality businesses, creating pain on both sides of the border.

The episode underscores how quickly a trade restriction can destabilise regional supply chains and revenue streams, prompting B.C. winemakers to push for stronger domestic markets and the removal of inter‑provincial trade barriers.