A record U.S. agriculture trade delegation is in Vietnam, the biggest mission the USDA has ever sent to a single country, U.S. Deputy Secretary of Agriculture Stephen Vaden said. The visit underscores how fast Vietnam’s market is growing and why American firms are eager to expand there.

In 2025, U.S. exports of agro‑forestry‑fishery products to Vietnam rose by 45 percent to US$5.6 billion, making Vietnam one of the United States' ten largest markets for these goods. This rapid growth signals strong demand for American agricultural supplies.

U.S. cotton, soybeans and corn supply raw materials for Vietnam's textile, livestock and food‑processing industries, while Vietnamese coffee, cashews, fruit and seafood diversify choices for American consumers. The two economies therefore complement each other.

Ho Chi Minh City’s 2026‑30 plan to develop high‑tech urban agriculture calls for cooperation with U.S. partners on crop varieties, biotechnology and technology transfer. The city hopes American expertise will help modernise its local food production.

Vietnam’s rising purchasing power and demand for American products motivate U.S. firms to broaden distribution networks and keep prices competitive. Companies see an opportunity to reach more Vietnamese consumers as incomes continue to grow.

Overall, U.S. agriculture businesses target Vietnam because the market is expanding quickly, the two countries have complementary supply chains, and government plans invite American technology. The growing buying power of Vietnamese consumers makes the market especially attractive.