Quan Khong Go, whose real name is Le Nhut Quan, has become a well‑known TikTok creator. He uses his videos to protect Vietnam’s traditional markets, a topic that matters for culture and local business.

Le Nhut Quan won the ‘Lifestyle Creator of the Year’ award at TikTok Awards Vietnam 2026. He has 4.7 million followers and makes the ‘100 Cho Que’ and ‘Thu Thach 100K Cho Que’ series, visiting more than 100 traditional markets.

His videos show the stories of small vendors, the food they sell and the friendly atmosphere. The clips have attracted millions of views and many viewers feel nostalgia and want to visit the markets themselves.

Quan Khong Go also gives small gifts to the vendors to encourage them. He says the videos record market life before it may disappear, and he believes keeping markets alive protects cultural values for future generations.