Ho Chi Minh City has opened a new two‑way partnership that lets content creators work directly with the municipal government. This initiative is important for anyone who wants to turn cultural ideas into paid projects.

The Department of Culture and Sports met with the digital creator community and announced that Ho Chi Minh City is encouraging creators and digital media firms to propose projects directly to the municipality. This forms a two‑way partnership for commercially valuable cultural products.

Nguyen Ngoc Hoi, deputy head of the municipal Department of Culture and Sports, said the city wants a two‑way cooperation mechanism. Under this system creators can receive commissions from the city and also commission the city for their own ideas. He summed it up with, “The city commissions you, and you can also commission us.”

The city also launched the Multi‑Platform Media Alliance, an open network where companies, platforms and creators may voluntarily propose projects that match their strengths. Hoi encouraged each creator or multi‑channel network operator to register one flagship program that could become a joint venture with the city.

Proposals will be sent to the Electronic Information Division, which will act as a contact point and forward them to the appropriate municipal departments. At the same time, the city is preparing professional guidelines, exploring AI tools for content production, and planning training programmes that cover digital communication, cultural law and creative skills.