Tourism officials and industry representatives say Bui Vien Street attracts international visitors with its lively atmosphere, many entertainment options and affordable prices. This makes the street a popular place for tourists at night.

Luu Long, a tour guide, says the peak season for European visitors runs from October to May. Many tourists come during this time.

Nicole and Gavin, a couple from Ireland, spent about VND600,000 (US$23) for three beers and three cocktails. They said the price was reasonable for the fun atmosphere.

Le Truong Hien Hoa, deputy head of the Ho Chi Minh City Department of Tourism, says the night‑time economy is a key driver of tourism growth and has big development potential. He adds that authorities are launching new night‑time offerings, studying areas farther from the city centre and encouraging tourism companies to diversify products to extend stays and increase spending.