Elon Musk unveiled a white, two‑seat Roadster that could drive upside‑down on a ramp, use suction and thrusters, and even jump over a truck. The spectacular demo was staged just days before Tesla’s quarterly earnings report.

During the event, the white two‑seater Roadster drove upside‑down on a ramp using a suction system, turned in the air and landed with built‑in thrusters. It later used those thrusters to jump over a truck and other vehicles, twisting while airborne.

Some watchers said the stunt was meant to drum up interest in a possible merger of Tesla and SpaceX, an idea Musk has discussed before. The reveal also gives Tesla a halo car after years of missed Roadster deadlines, at a time when the company is shifting its focus to self‑driving technology and robotics. Analysts note the demo came just days before the third‑quarter results that investors will scrutinise.

Musk downplayed the car’s financial importance, calling it a “small potato situation” that would not move the needle in a major way financially. Tesla’s reservation page now lists a $50,000 deposit for the Performance version, a $250,000 deposit for the Thrust version, and an invite‑only Rocket variant.

Overall, the flying Roadster functions more as a showcase and a buzz‑generator than a profit driver. While it adds a high‑performance halo model to Tesla’s line‑up, its direct impact on the company’s finances is expected to be limited.