Como’s 4‑1 win over Manchester United on Oct 21 2026 has put the club in the spotlight of European football. The story is worth reading because it illustrates how a small club can become a global brand in just a few years.

Indonesian billionaire brothers Robert Budi Hartono and Michael Bambang Hartono bought Como for €850,000 in 2019. The Hartono brothers have a combined net worth of $43.8 billion, providing massive financial backing for the project.

Como spent roughly €342 million on players from the 2024/25 season through August 2026, including €127 million in the 2026 summer transfer window. Cesc Fàbregas was appointed player‑coach and leads a data‑driven football council influencing squad decisions. This approach helped build a squad capable of competing at the highest level.

Como diversified revenue into tourism, fashion and merchandise, raising souvenir sales from about €53,000 per year to over €10 million. These streams support the club’s ambitious projects.

Como’s journey shows that strategic investment, diversified income and data‑driven management can turn a struggling Serie D side into a Champions League giant‑killer. The 4‑1 victory over Manchester United is the ultimate proof of that transformation.