Apple’s iPhone Duo arrived in Vietnam on October 23, but the launch quickly turned into a controversy. Consumers and tech fans are questioning whether the new foldable can live up to Apple’s reputation for flawless products. Understanding the reasons behind the backlash helps reveal how product choices affect brand prestige.

Apple priced the iPhone Duo at about VND65 million ($2,500) and replaced Face ID with Touch ID. Critics say the high cost no longer matches the premium experience expected from the brand.

The phone uses a nano‑coated inner display that Apple says reduces glare and hides the folding crease. However, several observers argue the coating dulls colour vibrancy and sharpness, describing it as little more than a matte polymer film. In addition, reports surfaced that the display cracked after only a few hours of use, and Apple has acknowledged the problem, raising concerns about durability.

According to a post on Vietnam’s Tinh Te technology forum, Apple sent review units to technology reviewers before the official sales launch. This led to a flood of hands‑on videos and reviews, which many fans feel removed the thrill of being the first to open the box and explore the device themselves.

Critics say that the combination of a steep price, missing Face ID, a compromised display, early durability issues, and the altered publicity strategy signals a decline in Apple’s traditionally meticulous product development and the excitement that once set the brand apart. The iPhone Duo episode shows how quickly consumer trust can be shaken when expectations are not met.